contact/partnership inquiry
We received your contact! Thank you!
Oops! Something went wrong while submitting the form.
Burger King
2022
Burger King faced a challenging market conditions in 2023 and needed to optimize their budget by implementing a full-funnel strategy. Their objective was to determine how investments in Awareness and Consideration could effectively drive sales. They sought to strategically adjust their budget plan to achieve optimal results.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
To address this challenge, Uncover collaborated with BK Martech team to develop a revenue forecasting model based on marketing investments and economic projections. This model allowed us to evaluate the revenue sensitivity to each media strategy, enabling the identification of cost-saving opportunities and media channels that could significantly boost revenue.
A crucial factor for success was the development of a budget strategy that considered the interactions between digital and offline channels. This approach aimed to optimize campaign performance by leveraging the synergies between various marketing channels.
Once the model was deployed, the Uncover team could use the platform to fine-tune the strategy and evaluate the results. This iterative process ensured ongoing optimization and refinement based on real-time data and insights.