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home/ uncover vs marketing mix modelling

Uncover vs.
Marketing Mix Modelling

Uncover vs.
Marketing Mix Modelling

Our media optimization algorithms thrive where old-static MMM models failed.

Play with data

Play with data

Replace days building outdated dashboards and presentations by minutes building live reports in a data-rich environment.

Marketing data is typically fragmented across multiple siloes, making it challenging to obtain a comprehensive view. These siloes encompass various data sources, such as media plans, business data, audience data from providers like Kantar, industry data from suppliers like Nielsen, social listening data, first-party data, and market trends.

Uncover platform empowers advertisers to generate custom reports effortlessly, leveraging data from all these diverse sources. By breaking down the barriers between siloes, it becomes possible to unlock pattern recognition and glean invaluable insights that would be otherwise inaccessible. This integrated approach enables marketers to make data-driven decisions quickly and effectively.

Marketers can harness this holistic analysis to uncover correlations, identify emerging trends, and discover hidden opportunities that might have gone unnoticed within isolated siloes. Uncover platform streamlines the data manipulation process, enabling advertisers to enhance their strategies and derive maximum value from their data.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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