Measure the return on ALL your marketing efforts in high frequency and run incrementality tests
Find the optimal media allocation between awareness, consideration and conversion, and adapt the strategy as your business grows
Explore business indicators and campaign metrics updated in real-time with a single easy-to-use data-visualization platform
Use Uncover forecast to set business goals and improve response time in eventual shifting conditions
Compare profitability between different media channels
Identify media channels that are not generating incremental sales
Evaluate on a weekly basis the return of your media budget
Evaluate on a weekly basis the return of your media budget
Compare profitability between different media channels
Identify media channels that are not generating incremental sales
Adapt the investment level to optimize revenue
Check the saturation level for each media investment
Adapt the investment level to optimize revenue
Find the budget distribution that optimizes total-ROAS
Check the saturation level for each media investment
Adapt the investment level to optimize revenue
Find the budget distribution that optimizes total-ROAS
Track your budget on a daily basis from all media investments
Check if investments are generating actual business outcomes
Track your budget on a daily basis from all media investments
Check if investments are generating actual business outcomes
Create custom projections based on the forecast of each variable
Measure the sensitivity of your revenue to competitor activity and market conditions (price, unemployment, etc)
Measure the sensitivity of your revenue to competitor activity and market conditions (price, unemployment, etc)
Create custom projections based on the forecast of each variable
As available data grows exponentially, the challenge to extract real business value increases by the day. Uncover proprietary AI will help you refocus your attention on the essential.
Since we started working with Uncover, our understanding of the reach and impact of our marketing strategies has completely transformed. The Marketing Mix Modeling we have done together provides us with insights that allow us to make much smarter choices about where to invest our media budget. Now, we can effectively measure the return on investment of each marketing channel, and it has been revolutionary.With Uncover, we are navigating the complex universe of marketing with a much more accurate compass.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
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Since we started working with Uncover, our understanding of the reach and impact of our marketing strategies has completely transformed. The Marketing Mix Modeling we have done together provides us with insights that allow us to make much smarter choices about where to invest our media budget. Now, we can effectively measure the return on investment of each marketing channel, and it has been revolutionary.With Uncover, we are navigating the complex universe of marketing with a much more accurate compass.
Uncover Platform feels like Playstation for media professionals.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Uncover Platform feels like Playstation for media professionals.
Working with Uncover is embarking on an irreversible journey of discoveries. We need to be ready to break paradigms and preconceived truths. Letting go of our certainties.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Working with Uncover is embarking on an irreversible journey of discoveries. We need to be ready to break paradigms and preconceived truths. Letting go of our certainties.
Uncover vs Marketing Mix Modelling
Our media optimization algorithms thrive where old-static MMM models failed…
Find at least five million opportunities in your marketing department
We believe that Uncover Platform can find at least five millions in opportunities inside big advertisers marketing departments.
Manage partner resources
From agencies to data suppliers - Uncover helps you have more visibility over how each partner is spending your resources.
We work with great doses of creativity, data, design and technology every day.
We like to innovate together and in community, if you are interested in Data Science, Data Visualization, Functional Programming, or more, get in touch at join@uncover.co – our team is diverse and made up of people who love to work and enjoy each other.
Como usar o Marketing Mix Modeling para gerar forecasts de Marketing
The MMM utilizes statistical regressions and artificial intelligence to analyze historical investment and sales data, calculating the sensitivity of sales to various marketing variables while controlling for factors like seasonality, price, promotions, economic conditions, and competition.
OOH is integrated into the MMM through regression analysis that assesses its impact on lead generation based on historical investment data.
The model can be customized; by default, it focuses on optimizing the generation of Total Leads, allowing for automated updates but supports customizations to focus on other metrics like Traffic, Sales, or Revenue.
Our model's accuracy exceeds 90%, with an always-updated approach in contrast to static traditional models. Its efficacy can be demonstrated through Proof of Concept (POCs), showing practical results.
We use the Adstock algorithm to address media's lagged effects, effective up to 8 weeks, with adaptations for long conversion journeys, focusing on early metrics like Leads or Qualified Traffic.
Our models, through Adstock and variables like 'brand strength', can quantify the impact of Awareness and Consideration on Lead generation, complemented by the ‘Uncover Branding’ product for long-term analysis.
It varies from 4 to 8 weeks, depending on the client's data availability.
This includes media data (impressions, investment by channel), outcome data (leads, sales/revenue), control data (promotions, price), and external data (competitor investments, economic data).
This is achieved through partnerships with media outlets and data providers or directly with media agencies.
We explore alternative data sources if Sell-Out data is not available, with personalized options for each case.
The model is fully adaptable to the client's needs, with a joint validation process for the most impactful variables for sales forecasting.
The MMM is ideal for optimizing media allocation across channels, with the capability to analyze the impact of specific campaigns on ROAS and sales.
The level of detail varies with the type of media, being more granular for digital.
The Uncover MMM is dynamic and actionable, focused on practical implementation and automatic updates, in contrast to static traditional models.
Pricing is not based on the number of variables but on a setup fee and a recurring license, with the option for ad-hoc studies.
Includes complete tool setup, presentation of results and insights, access to the platform for updated results and media simulations, and continuous support from the Uncover consultancy team.
